Tarah Mikacich to Join Fireball Run

Tarah Benzel Mikacich
FIREBALL RUN is proud to announce Professional Wakeboard Champion Tarah Benzel Mikacich will be joining the 2012 Fireball Run Adventurally; Northern Exposure as a member of one of this year’s Celebrity Teams.

FIREBALL RUN is an opportunity for strong role models and their supporting brands to engage fans at live events as well as through social media.

Due to the signature cause, raising awareness for missing and exploited children, FIREBALL RUN and the Race to Recover America’s Missing Children has always had a strong following of women, especially mothers. In honor of our female followers, the 2012 Adventurally is celebrating women in professional sports. FIREBALL RUN agreed Tarah Mikacich should represent women in water sports.

Tarah Mikacich is sponsored by O’Brien Wakeboards, and will join lifelong friend, Grand Prix driver Shea Holbrook in raising awareness for the recovery of missing 2-year old Donald Jackson, from Naples, Florida.

“Girls coming up need to have a role model competing as strong as the boys, having it out there makes every girl want to push to do more- that’s the type of passion I am hoping to inspire,” Tarah said.

“I agree with Tarah, we can’t wait to see her not only competing against the men in the rally, but also inspiring all the young women that attend the live events,” said Fireball Run Executive Producer J. Sanchez.

The Fireball Run Adventurally is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children; the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

Locals, Fans and the Media will be welcome to meet the teams in each destination. Fans nationwide will be able to watch LIVE on FireballRun.com/LIVE beginning Friday September 21st as the 40 character-driven teams and their unique vehicles begin arriving in Independence for Saturday’s pre-rally events and the exciting green flag start 10AM Sunday, September 23rd. The rally will continue to be streamed live online and tracked via GPS as the participants rally through Wellsboro Pennsylvania, Watertown New York, and Waterbury Connecticut, until its dramatic conclusion and parade finish Saturday, September 29th in Bangor Maine.

To learn more about the Fireball Run or to schedule an interview, please email media@fireballrun.com or call David Hickman, EVP, Marketing 407.224.5403.




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